Challenge
Generate in youths a genuine conscience regarding the suffering and the cruelty undergone by animal species used to make fur coats.

Idea
We created Fur Hunters, a videogame where you hunt down and kill, with the same violence, the people who usually use them:  Ladies of  high society. When the game is over, the player is asked to make a personal lifetime commitment never  to use clothes with animal fur. The oath is registered at furhunters.org. 

Results
So far, 230,000 people have made their personal commitment not to use clothing made from animal fur during their lifetime.