Under the concept “Bring the night to your day”, we developed these tools for 7up Lima Free where the user can play the role of a DJ or a VJ by mixing an original soundtrack composed by Zucker, a local referent of electronic music, and making his own video or music mix. Users can do it online using PaperVision 3D technology and then download their “mixes” to their mobile devices or upload their VJ mixes to social media platforms.

This interactive tool allowed the consumer to live an experience that is usually related to the night in a playful and intuitive way.